Early this fall, the NFL asked its sponsors and partners such as America’s dairy farmers to help kick off its “Back to Football Friday” campaign and build excitement for the upcoming season by submitting photos showing their enthusiasm for the NFL, dairy industry and Fuel Up to Play 60 program. Dairy producers from across the country submitted photos via e-mail and votes were tallied online. The winner of the 2011 Show Your Pride producer photo contest, sponsored through the dairy checkoff, is Matt Diederichs of Wisconsin. Diederichs has won a visit to his dairy farm from an NFL player. PD —From myDairy eblast