World Dairy Expo promises even more for dairy producers to experience in 2012. A new major sponsor has stepped up to the plate for naming of the newly expanded indoor exhibit space. The New Holland Trade Center will feature a mix of new and returning exhibitors from across the dairy industry. Dairy enthusiasts attending the event will have the opportunity to view the very latest cutting-edge equipment, research and services that might be incorporated into their operations.

“We are very pleased about this new opportunity at World Dairy Expo,” says John Elliott, director of brand marketing North America for New Holland.

“New Holland has long been committed to the development and production of equipment that helps dairy producers put up high quality hay and forage, and our support of World Dairy Expo is just one way that we are demonstrating and growing that commitment.”

World Dairy Expo general manager Mark Clarke shares, “We are very excited to add New Holland as a new Five-Star Sponsor partner. The New Holland Trade Center addition will enhance our dairy producer experience by adding indoor space to unveil the most progressive innovations, products and services in the industry.

We are constantly searching for new companies with cutting-edge offerings to feature at World Dairy Expo.”


The 26,000-square-foot New Holland Trade Center will be the largest new exhibit area at Expo since the Exhibition Hall was opened in 1995. The new space will offer 130 booths to meet a portion of the increasing demand for exhibit space from existing exhibitors as well as many new exhibitors that wish to be featured at World Dairy Expo. PD

—From World Dairy Expo news release