Taking your calves to auction can feel like a gamble. But what if you could stack the deck in your favor so your calves have a better chance of fetching top dollar? Investing in the right management practices and health protocols can communicate that your calves are ready to face the challenges ahead and are a smart bet for buyers.

Feed additives containing phytogenic compounds have the potential to greatly improve the efficiency of cattle’s digestive tract, leading to better health and growth.

I have a riddle for you: If you have too much or too little, you worry about it constantly, but if you have the right amount you don’t think about it at all. What is it?

Derrell Peel of Oklahoma State University talks with David Cooper about beef supplies and global trade in 2025 in this episode of the Progressive Cattle Podcast. Mandy Carr Johnson of NCBA shares demand initiatives and Beef Checkoff programs with Abby George. And the podcast team discusses all the beef David had on a recent death-defying cruise to Mexico.

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While at the NCBA CattleCon this past February, I heard one of the speakers say, “Bovine are God’s favorite protein, so we are blessed.” It was one of those fun little quotes I wrote down, thinking I could use it as a photo caption or something one day.

American markets and industries are watching closely to see just how long President Donald Trump’s current trade war will last, with the biggest attraction being the standoff against China.