Marketing
ARTICLES
Value-added programs offer premiums to producers but may be seen as extra work not worth the extra income. However, many ranchers are already on track for a number of verification programs and would need to make very minimal adjustments to their existing management protocols.
Read More
Hitting the consumer target
For producers to hit the right target, it is critical that they know what they’re aiming at.
Read More
British Whites and grass-fed beef: A match made in the pasture
Grass-fed beef paired with direct marketing has a lot of potential. Add in a niche breed like British Whites, and you could have a winning combination.
Read More
Focusing on adding value regardless of market trends will equal long-term benefits
Even when prices are high, taking the time to add value to the calf crop through simple protocols can pay off and set producers ahead for the future.
Read More
Production sales can reap profits for the right type of operation
The high overhead and effort involved in a production sale can be a deterrent for some seedstock producers. Reputation, trust and personalized connections with buyers play key roles in success.
Read More
The challenges and rewards of creating a USDA slaughterhouse
Creating a local or on-farm processing facility may seem out of reach, but some producers are finding success despite challenges such as capital investment, regulations and negative views from the public.
Read More
Is an online sale option right for you?
Online sale options are becoming more popular and used by many producers. They allow producers to reach a larger audience with their sales and customers to bid on animals they may otherwise not be able to.
Read More
The decision to implant cattle lies in how they are marketed
Research suggests that growth-promoting implants are the best option for cattle sold on the live basis. However, if you plan to sell on the grid, non-hormone-treated cattle (NHTC) can return more to your pocketbook.
Read More