The New Holland Agriculture equipment company was established in the 1890s and was named for its location: New Holland, Pennsylvania. After much growth and many mergers, the company is now part of CNH and owned by Fiat Industrial. Fiat S.p.A. includes brands such as Jeep, Chrysler and Dodge. New Holland Vice President Abe Hughes said leadership in the company began to recognize a need to “rejuvenate” the New Holland brand name. The company held a media event April 25-26, where more than 20 agricultural print, radio and television outlets were invited to learn about the company’s history and growth. Attendees test-drove some of its newest equipment, including the new T9 Series four-wheel drive tractor with SmartTrax, which reduces soil compaction.
New Holland also provided factory tours, which are offered weekly free to the public. The Pennsylvania factory produces mainly hay equipment: small square balers, round balers and disc mowers. PD
Click here to see a video from Progressive Forage Grower , featuring more photos and video clips from the event, including a tour of the production facilities.