What if managing your herd felt more like managing an app than wrestling with wire and posts? In this episode, we’ll break down how virtual fencing is reshaping grazing for livestock producers across the country. We’ll explain how a simple collar and phone app let producers draw fences over any terrain, protect sensitive areas and move herds without setting foot in the pasture. Joined by Nofence national sales director, Eric Yates, we dig into the rising cost and rigidity of traditional fencing, the wildlife benefits of removing physical fence and real examples of ranchers grazing steep, rocky, flood-prone country they never could have used before. He also shares how Nofence helps producers plan grazing seasons months and years ahead, monitor animals in real time and why he believes “virtual fence-trained” cattle could be the next premium in the market.

Eric Yates, Nofence national sales director

Eric Yates helps ranchers unlock new opportunities with virtual fencing technology as the U.S. national sales director for Nofence. He joined Nofence in June 2025 and has been at the forefront of virtual fencing since 2023. A proud 2010 graduate of Texas A&M, Eric has spent his entire career in the cattle industry, including more than a decade in animal health sales with Merial and Merck, to now leading the charge in transforming grazing management for herds across the U.S.

Season 6, Episode 20

This episode is sponsored by Nofence.

Nofence empowers livestock producers to graze without compromise while respecting tradition and embracing innovation. Built by farmers for farmers, Nofence’s reliable virtual fencing system delivers peace of mind, supports sustainable livestock management and unlocks new possibilities for the future of your operation.

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