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CERES TAG

[Podcast] Measuring What Matters: The Future of Reproductive Performance, Cow Efficiency and Pasture Feed Intake Intelligence

February 17, 2026

Recorded live at CattleCon, CERES TAG's Rhiannon Smith sits down with Shane White and livestock producer Brandi Buzzard to explore how data-driven insights are reshaping herd efficiency.


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Recruiting a winning team for your operation

An effective way to manage challenges is building a team of trusted professionals tailored to the operation’s specific needs.
February 17, 2026
Garrett Reed

Operating a successful farm or ranch today requires more than strong production skills and long hours in the field. Modern agricultural operations function as complex businesses that face legal, financial, regulatory and risk management challenges that can significantly impact long-term viability.


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Contrasting the Super Bowl to beef's big win in the dietary guidelines

February 16, 2026
David Cooper

Is this a Super Bowl-sized victory for the beef industry? You bet! Will the victory last long? Probably not.


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Nurturing calves on pasture: Nutrition and health strategies for growth and resilience

The importance of ensuring proper nutrition and that a strong foundation of health is established on spring and summer pasture is essential to your calves.
February 16, 2026
Bruce Derksen

Ensuring optimal calving care for newborns is a top priority for producers. However, the responsibility doesn’t end as the calves leave the farmyard. Special attention must also be given to their nutrition and overall well-being as they transition to spring pastures and continue to grow during the summer months.


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Across the Fence: A place of peace

The land on which we make our living might be the common ground our country needs.
February 13, 2026
Marci Whitehurst

Our country is highly divided right now. There’s an us-versus-them mentality that seems to be strong on both sides. And whatever side you’re on, it’s the right side and the other side is wrong.


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‘They’ll never use it’

The beef market and supply chain has changed dramatically over the past decade. Embracing data and technology such as AI and blockchain allows cattlemen and cattlewomen to thrive in their businesses.
February 12, 2026
Gregg Barfield

When my co-founders and I first started our beef supply chain software company five years ago, we heard the same phrase over and over again: “They’ll never use it.”


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62764-vansaun-pmarchant.jpg

Colostrum management to improve beef calf health

Proper colostrum management in beef calves is crucial for disease prevention and survival. High-quality colostrum provides essential antibodies and nutrients. Tools such as Brix refractometers help assess quality and guide interventions to ensure optimal passive immunity.
February 11, 2026
Robert Van Saun

A tremendous amount of research has been published and continues to be performed related to colostrum management of dairy cattle. Much less research has addressed colostrum management in beef cattle and their calves.


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Progressive Cattle Sponsorcast
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[Podcast] The Anipro Advantage: Powered by Data – Driven by Performance

February 10, 2026

The episode explores Anipro Xtraformance Nutrition’s history, product evolution and core principles, highlighting its research-driven formulations, weatherized mineral technology and consultative approach.


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Polywire and Papa

A call that echoes through generations
February 10, 2026
Meredith Hoggatt

“Schwauuuuhhh!” You hear the distinct cattle call my father has consistently sent ringing through Draper’s Valley in Virginia for at least the 35 years I’ve been alive. It’s the same call my older sister and I have comically attempted to replicate throughout the years to no avail.


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62799-betchel-estrotect_mount_1.jpg

Why aren’t all heats created equal?

Breeding cattle based on estrus intensity yields better reproductive outcomes and allows producers to make more profit-driven breeding decisions.
February 9, 2026
Wyatt Bechtel

Research and breeding experience show that estrus expression is not exactly a yes-or-no trait. Rather, estrus exists on a spectrum, and where a female falls within that range can have a significant impact on reproductive success.


Read More
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