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I have always wanted to be on television. I am thinking I would be a good fit for American Pickers or Antiques Roadshow. However, the most appropriate one is Hoarders. Being part of a multigenerational farm brings lots of knowledge and experience – and lots of stuff.
Dairy Management Inc. (DMI) conducts research on health trends and modern technologies that are influencing consumer behavior. This research is shared across the industry and used by the checkoff to create programs and strategies to adapt to these challenges and opportunities.
As we continue through the new year, U.S. dairy is entering an exciting phase marked by growth and opportunity. The category is experiencing a renaissance, with public figures – including celebrities and other influencers – championing whole milk.
It can be a little mind-boggling to consider that about 95% of the world’s population lives outside of the U.S. This presents – literally – a world of opportunity for the dairy checkoff.
The culinary world is buzzing with the latest food trends – TikTok recipes, fusion dishes and celebrity chefs putting their stamp on everything from burgers to breakfast bowls. But behind every trend, there is a timeless player: dairy. Whether it is the rich decadence of cream, the sharp tang of cheese or the creamy delight of a milkshake, dairy has remained a staple of food culture for generations.
As we navigate a rapidly changing landscape in food production and consumer preferences, the U.S. dairy industry finds itself in a moment of opportunity. The dairy checkoff – led by its mission to drive trust and sales – continually looks at what is happening now, what is coming next and how to future-proof the industry for decades to come.
Butter traditionally enjoys a strong showing in November and December. These two months account for 23% of annual volume, and we see a spike in growth during this period that is higher than during any other part of the year, as families and friends gather for Thanksgiving, Christmas and other holiday meals.
In today’s health-conscious world, consumers are increasingly seeking foods that offer tangible benefits across various wellness areas. From energy and physical performance to digestive health and cognitive function, people want to make informed food choices that enhance their well-being. The good news is: Dairy foods are well positioned to be a modern health solution, thanks to decades of checkoff-funded research that has been led by National Dairy Council (NDC).
A little more than a year ago, the School Nutrition Association (SNA), in partnership with the farmer-founded National Dairy Council (NDC), launched the Made With School Lunch campaign. Its goal is to create awareness and effectively communicate the positive impact and benefits of nutrient-rich school meals, including milk and dairy foods.
If we look at the original purpose for the dairy checkoff, we were established by farmers to drive sales and trust in dairy through research and promotion. Historically, that research focused on dairy nutrition. However, as consumer trends evolved, it became clear that dairy needed to engage in environmental sustainability.
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