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Domino’s holds a Worldwide Rally every two years to gather franchise owners and management from 50-plus countries to recognize their achievements and review future business growth plans. Dairy farmers have been invited to this event over the years as a way of connecting all of the chain’s cheese use back to its true origins, our nation’s dairy farms.
Our checkoff mission is to drive demand and sales of U.S.-produced dairy and build trust in the farm families who work every day to feed the people around the world. That mission comes with a responsibility of transparency with our strategies and the way we invest your checkoff dollars.
Think of trust as the North Star for what the dairy community is ultimately hoping to achieve. Trust is earned over time and each day, U.S. dairy farmers and companies make deposits into the trust bank with our sustainable and responsible production of nutritious dairy foods.
It is not uncommon for the dairy checkoff to receive calls from entrepreneurs looking to innovate with dairy. This is why Dairy Management Inc. (DMI) created a tool that can help them navigate the resource waters and find the answers needed.
Since 2021, the Undeniably Dairy campaign (powered by your dairy checkoff) has partnered with some exceptional online influencers, each with their own unique voice and passionate connection to dairy.
The checkoff provides research-based solutions and expertise, thanks to a staff of highly talented and dedicated professionals who work every day to deliver results and represent the best interests of farmers and importers.
A report revealed that less than 2% of federal research funding from 2017-21 was dedicated to enteric methane mitigation. This highlights an important gap in research investments when you consider methane from enteric fermentation accounts for more than 28% of agricultural emissions in the U.S., according to the same report.
There are more than 25,000 McDonald’s, Domino’s and Taco Bell restaurants combined in the U.S. They are the No. 1 burger, pizza and Mexican quick-serve restaurant chains and represent one out of every two transactions in this space.
It takes a surround-sound approach to protect and enhance dairy’s relevancy with youth and their parents in these ever-changing times. The checkoff is answering with a fresh approach.
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