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Home » Topics » Departments » Checkoff Watch

Checkoff Watch
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Checkoff Watch: Sharing our voices with school nutrition professionals

August 25, 2022
Bet & Harold Howrigan

More than 5,000 professionals who are on the front lines of nourishing our nation’s children gather every July for the School Nutrition Association’s annual conference


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Checkoff Watch: Farmers inspire National Dairy Council’s commitment to children

August 19, 2022
Jean Ragalie-Carr

I like to say when I joined National Dairy Council (NDC) 27 years ago, I came for the product, but I stayed for the people. 


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Checkoff Watch: Building opportunities in the virtual dairy case

July 20, 2022
Beau Hayden
Online grocery shopping is big business at about $100 billion in annual sales. But it is far from hitting its peak, with sales projected to reach $250 billion by 2025.
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Checkoff Watch: GENYOUth drives dairy consumption in Los Angeles schools

April 19, 2022
Ann Marie Krautheim has worked for the dairy checkoff in various roles for 30 years. And while she is poised to become the CEO of GENYOUth in July, her roots as a registered dietitian remain firmly in place.
Read More
National Dairy Council

Checkoff Watch: Passion for National Dairy Council ambassador role runs deep

March 11, 2022
Toby Amidor
I remember times from my childhood in Israel sitting in a clementine grove and watching a herd of dairy cows managed by my relatives getting milked across the way.
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Preparing school lunches

Checkoff Watch: Checkoff teams support schools amid supply chain challenges

February 25, 2022
Few industries have been spared supply chain challenges that have been worsened by the ongoing COVID-19 crisis.
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Checkoff Watch: Checkoff gives assist to AMPI-led international business

January 18, 2022
Rebecca MacKay Allen
Should your travels ever take you to China, there is a U.S. cheese experience awaiting you. You wouldn’t have to search too hard for it. Just pop into one of several upscale quick-serve locations and order a cheeseburger.
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Checkoff Watch: Adapting the dairy message to highlight new benefits

December 11, 2021
The research and consumer marketing teams at Dairy Management Inc. have distinctly different areas of expertise, yet their work must come together to grow trust and sales of dairy.
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Smaciarz Family

Checkoff Watch: Sharing the farm story with food chain leaders

November 24, 2021
Lana Smaciarz

You know how farm life goes. The work never seems to cease, and the thought of finding a spare moment for much of anything else can seem like a distant hope.


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National Dairy Council

Checkoff Watch: Inflammation education latest in NDC’s mythbusting portfolio

October 8, 2021
Sally Cummins
There are many social media outlets that offer credible, science-backed reasons for why people should consume dairy. On the flip side, social media has its share of opinions to the contrary.
Read More
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