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Home » Topics » Departments » Checkoff Watch

Checkoff Watch
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Checkoff Watch: Delivering dairy's benefits to expecting mothers

August 17, 2023

The thirst for knowledge heightens with each passing day of pregnancy.


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Checkoff Watch: Dairy-focused curriculum will strengthen our story in schools

July 14, 2023

I am not so far removed from my high school days – 11 years – that I cannot remember what was not taught to me and my classmates: ag education.


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Checkoff Watch: Putting the ‘dairy is dead’ narrative to rest

May 1, 2023

When it comes to the state of the U.S. dairy category, there’s what you may hear and then there’s reality.


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Checkoff Watch: Checkoff closes gap to farm for school nutrition professionals

March 27, 2023

Frank Konyn worked with the dairy checkoff to host a virtual farm visit for a group of school nutrition professionals. 


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Checkoff Watch: Proof is in the pizza: U.S. dairy sales growing globally

February 9, 2023
Rebecca MacKay Allen

I’d have a hard time fully embracing the culture of some other countries for this reason: pizza is consumed maybe once or twice a year. That’s a deal-breaker for me and my family, as we enjoy pizza on a far more frequent basis.


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Greener Cattle Initiative on track to uncover options for methane mitigation

January 30, 2023
Juan Tricarico

The Greener Cattle Initiative (GCI) is exceeding expectations on its goal of funding research to discover solutions for the biggest contributor of on-farm emissions in the U.S.: enteric methane.


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National Dairy Council’s roundtable discussions attract top experts

December 26, 2022
Katie Brown

Our NDC-hosted roundtable gatherings allow us to discuss shared priorities related to nutrition as well as to understand what we can say based on the current body of research. They also allow us to explore research gaps that could lead to untapped dairy wellness benefits.


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Checkoff Watch: Checkoff partnership delivering dairy-rich smoothies to schools

December 9, 2022
Mark Blake

What do you think the hottest beverage trend is among Gen Z consumers? It is fruit smoothies, and we know dairy and smoothies are made for one another.


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Checkoff Watch: Checkoff shares farmers' story of environmental stewardship

October 27, 2022
Heather Oldani

The checkoff’s approach to telling your story relies on compelling content that helps maintain and bolster trust in milk and dairy foods, dairy farmers and the dairy community. And continued progress around sustainability and environmental stewardship is a topic that people increasingly care about. 


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Checkoff Watch: How checkoff works for sustainability, animal care

The checkoff continues its mission of growing sales and building trust while protecting farmers’ social license to operate.
September 13, 2022
Steve Maddox

I sometimes hear farmers ask why the checkoff is involved in efforts focused on animal care and sustainability. To me, the answer is simple: the checkoff, nationally and locally, has the unique ability to convene stakeholders and to be a unifying leader to most effectively promote the good work of farmers and the dairy community. 


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