Taking care of the land doesn’t just happen. It takes patience, planning and a willingness to adapt to change as it happens.

Nestled in the heart of Arkansas, a family's dedication to Santa Gertrudis cattle has transformed a generational family operation into a nationally recognized breeding program. Chad and Jamie Daniel of 777 Farms have built their reputation through generations of strategic breeding and a commitment to excellence, blending traditional agricultural practices with modern technology and marketing strategies.

Chasing cattle production perfection is a commendable goal, but could it be too costly and unrealistic for some operations? Will aiming for “good enough” help balance expenses, resources and challenges such as weather and market shifts?

It’s typical for newly weaned or sale barn-acquired calves to experience multiple stressors simultaneously when brought onto the farm. This might be the first time those animals are introduced to new feeds. In addition to the new diet, there is a new home along with new penmates and a social hierarchy. These changes then can compound on top of the stress of removing the calf from their dam.

Most folks may recall that in September 2024, the southeastern U.S. was hit by Hurricane Helene, a Category 4 storm that made landfall in Florida’s Big Bend area with 140-mph winds. It crossed Florida and came up through Georgia, South Carolina, North Carolina and eastern Tennessee, causing numerous fatalities and billions of dollars in damage. We are still hearing about the recovery efforts across much of the region, particularly areas of North Carolina devastated by flooding.

It’s probably safe to assume that, at some point, you’ve heard about carbon credits. After all, carbon credits have been utilized by various industries globally for decades as part of efforts to combat climate change.

Ranchers are often asked multiple economic questions when meeting with their bankers. These may include: Are you making more money on raised or purchased cattle? Are you better off selling your calves at weaning, as stockers or carrying them through the feedlot? Is it more profitable to retain heifers or purchase cows when replenishing the herd?

Halter, a technology company increasing productivity on U.S. cattle ranches with its virtual fencing and animal management system, has raised $100 million in a Series D fundraising round, valuing the company at $1 billion.