In the dynamic world of animal nutrition, the challenges facing livestock production are no longer just about maximizing output. Today, producers must navigate a complex web of sustainability goals, regulatory constraints, consumer expectations and animal welfare concerns.

Sometimes it seems as if beef producers are faced with a million details to attend to in order to make a ranch successful and cattle happy and healthy. Selenium is one of those details.

The foundation of a strong mineral program for your cow herd can pay major dividends, not only for the coming year’s calf crop but for years down the line.

As modern cattle feeding continues to evolve, trace minerals will remain small but mighty players in the story of efficient, sustainable beef production.

Colder weather means your cows' energy requirements are higher. Keep these tips in mind to determine how your cows are doing and to help them thrive this winter.

Winter feeding presents one of the greatest challenges for beef cattle producers. Forage quality often declines once pastures mature or when hay is harvested under less-than-ideal conditions.

As temperatures drop and winter sets in, beef cattle face increased stress due to cold weather, fluctuating feed intake and higher energy demands for thermoregulation. These stressors can suppress the immune system, making cattle more susceptible to respiratory diseases, digestive issues and other illnesses.