The logos represent the farming community, their pride and commitment to the animals they raise and care for, and the natural healthy products they provide Canadians. The new logo has been seen from coast to coast to coast throughout 2017.

DFC also introduced a slightly different logo that reads “Quality Milk” in early 2017 as the new certification mark of origin for 100 percent Canadian milk.

The certification mark of origin logo is used for marketing and branding so consumers know the dairy products they are purchasing are made with 100 percent Canadian milk or dairy ingredients.

The DFC organizational logo and certification mark of origin were created to resemble each other, making it easier for consumers to identify not only the products they love but also identify DFC as the organization that represents dairy farmers across the country.

Over the last year, our organizational logo has traveled across the country, visiting the Canadian Young Farmers Forum in Ottawa, the Advancing Women Conference in Calgary and the Canadian Dairy XPO in Stratford.

It was viewed by more than 30,000 attendees at the Canada Summer Games in Winnipeg, Manitoba, where DFC was a national partner and presenting sponsor of athletics.

The bright blue and white logo was featured prominently on banners, billboards, signage, print advertising and even made multiple appearances on commercial broadcasts on TSN. It also made its way onto pins, banners, posters and even on our cute, squishy stress ball cows.

The logo went global, making the five-day trek up Mount Kilimanjaro in Tanzania in East Africa, in support of the Tim Horton Children’s Foundation. It was proudly flown at the summit of the 5,895-metre mountain by dairy farmer and current DFC President Pierre Lampron.

The new certification mark of origin is currently found on approximately 1,950 dairy products, including the entire Canadian product line of Agropur Cooperative, Bothwell Cheese, Fromagerie Bergeron, Unilever products Ben and Jerry’s and Klondike, and soon to be on more than 80 Nestlé products, making it easier for Canadians to find the quality dairy products they love.

We are proud of the visibility of both the new DFC logo and certification mark of origin. The logos demonstrate a clear and strong identity to sharply distinguish the Canadian dairy sector for many years to come.  

Dairy Farmers of Canada
Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization which defends the interests of Canadian dairy farmers and strives to create favourable conditions for the Canadian dairy industry.

Working in accordance with supply management principles, DFC promotes safe, high quality, sustainable and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy and lobbying initiatives.

Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national activities. Visit Dairy Farmers of Canada for more information.