This program is essential because today’s youth are bombarded with anti-beef messages that often find their way into schools.

Beef Ambassadors located across the nation go into classrooms, daycares, after school programs and attend youth organization activities where they make presentations about their personal experiences with beef and the beef industry, including industry messages on nutrition, animal welfare, environment and other key topics.  
National Beef Ambassadors increase consumer reach through their attendance at promotional events during consumer expos, health fairs and in-store demonstrations. They share personal experiences, product samples and key beef messaging on nutrition, recipes, preparation, animal welfare, environment and other key issues.

The National Beef Ambassador Program is funded in part by The Beef Checkoff Program.

2013 National Beef Ambassadors are:

Chandler Mulvaney is a freshman at Chattahoochee Valley Community College outside of Auburn, Alabama. He is pursuing a degree in agricultural business. He is a fourth-generation cattle producer and grew up on a small farm raising Hereford cattle. He served as the 2010-2011 Alabama State 4-H president and attended the 2012 National 4-H Congress in Atlanta, Georgia, and the 2011 National 4-H Conference in Washington D.C. He was able to raise and show a Division Champion at the North American International Livestock Exposition in 2011.


From an early age, Emma Jumper worked alongside her older brother at Rock Creek Angus Ranch, their family's pure breed Angus cow-calf operation in Paragould, Arkansas. She served three terms as her FFA chapter's president and represented her school at various capacities on the local and state level. She recently passed the gavel to her successor as Arkansas' Girls' State Governor and crowned a new Miss Northeast Arkansas. She is currently a freshman at Mississippi State University, studying international business with an emphasis on marketing and finance, and is a member of the Mississippi State Collegiate Cattlemen's Association.

Katie Stroud was raised in the small town of Adin, California, on her family’s fourth-generation cattle ranch. Her great-grandfather started their herd of Shorthorn cattle back in 1937 and its genetics can be traced to the two original American Shorthorn Association herd books. Growing up, she was very involved in the FFA by showing cattle all over the state. She is currently a sophomore at California State University – Chico, pursuing a degree in animal science, and is active in the Young Cattlemen’s Association.

Erin Morrison is from Minnesota and is currently a freshman at Purdue University, majoring in biochemistry. She grew up on her family’s fifth-generation farm and was active in 4-H, FFA, Minnesota Beef Ambassador Team, Minnesota Junior Shorthorn Association, American Junior Shorthorn Association, and Block and Bridle.

Jacquelyn Brown is a senior at St. Mary’s High School in Medford, Oregon. She is an active member of both 4-H and FFA and is currently serving her second term as the president of the Crater FFA chapter. She is also the president of the Southern Oregon District. She enjoys competing in public speaking events and has competed at two National FFA Conventions in the agricultural issues and veterinary science career development events. She plans to study agricultural business in college and pursue a career in the agricultural industry.  end mark

—Information from the National Beef Ambassador Program