“It’s like an eBay for livestock,” President Erik Meier said. “If farmers and ranchers want to remain profitable and grow, our industry needs to better utilize the technology that is available to us.

"ProLivestock allows a rancher in Texas who is trying to downsize his herd due to drought, to connect with as many potential buyers across the U.S. and Canada as possible, quickly and cost-effectively. It’s a simple networking and sales tool that keeps agriculture moving into the future.”

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Meier is a fourth-generation grain and cattle farmer in Altamont, Illinois. With 80 head of Angus and crossbred cows on his own farm, Meier is looking at ways to make his own operation more efficient and sustainable for the future.  

“For decades, my family has bough and sold cattle in Central Illinois. To date, all our transactions have taken place within 50-100 miles of our farm. Technology allows us to remove geographic constraints and market our products all over the U.S. and across international boarders,” Meier added.  end_mark

—Pro Livestock Marketing press release