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Season 3, Episode 5


In this episode: 

  • Randy Blach, CEO of CattleFax discusses the impact of beef quality on consumer demand, packer dynamics, market transparency, and some of the leverage beef producers are going to have in the cattle markets.
  • John Stika, president of Certified Angus Beef, talks about market premiums and the growth of beef quality and demand. He also discusses the growth of beef demand in international markets, especially in Asia.
  • Tommy Perkins, Dean Hawkins Chair for Cow-Calf Management at West Texas A&M, shares his experiences with the challenges in higher education and preparing the younger generation to join the workforce.
  • Tanner Beymer, Director of Government Affairs and Market Regulatory Policy for NCBA, discusses the process behind NCBA's price discovery and market transparency policy, and dives into NCBA’s stance on government mandates regarding cattle marketing and the formation of a cattle contract library.


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