As part of their rebranding initiative, animal health and nutrition company TechMix has introduced new packaging designs for their entire product line including flagship dairy products Bovine BlueLite and Fresh Cow YMCP. The product formulations have not changed. The use of bright yellow that highlighted the packaging in the past has been replaced with cleaner, whiter and more clinical looking designs that nod toward the science behind each product.
According to TechMix President Mike Nelson, the change was long overdue. “The new packaging helps to brand the research and science behind each product that has been developed by a team of nutritionists and veterinarians. We anticipate that customers will embrace the cleaner new look that fits with our website and print materials.” PD
—From TechMix news release
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Photo courtesy of TechMix.
