On thisProgressive Dairypodcast episode, Peggy Coffeen visits with Ryan Estis, a keynote speaker from the Dairy Strong Conference hosted earlier this year in Wisconsin. This dynamic business consultant shares what any business must do right now to be positioned for future success.

This podcast is brought to you by Ritchie Industries Automatic Waterers.


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Season 4, Episode 7


Here is a breakdown of the episode:

  • Initiating continued reinvention [~2:20]
  • How the Dallas Cowboys, a family-owned business, reinvented its brand from a football company to an entertainment company [~7:00]
  • How to be a culture champion [~16:00]
  • Investing ahead of the curve [~28:00]
  • The most powerful next step [~34:00]



“Status quo is dead. It’s a recipe for disruption. You’ve got to continue to reinvent yourself.”








1.  Natzke, Dave. “10 Simple Ways to Reduce Dairy Water Use” Progressive Dairy. May 22, 2017.


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