A strategic partnership between The AgChat Foundation (ACF) and the U.S. Farmers & Ranchers Alliance (USFRA) brings together two organizations passionate about keeping today’s American agriculture successful. Through coordinated efforts, the groups will work together to support farmers and ranchers who are sharing their stories about how food is raised. The AgChat Foundation is one of the first outside organizations to partner with USFRA, a coalition that represents more than 50 of the top farmer- and rancher-led organizations and industry partners from across the country. It wasn’t hard for leaders from USFRA and ACF to realize that their missions connected.
"The core vision of the AgChat Foundation is to empower farmers and ranchers to share their stories,” said Darin Grimm, Kansas farmer and AgChat Foundation president. “We are excited to partner with USFRA to build and expand those conversations"
The partnership is multi-faceted. USFRA recently sponsored the AgChat Foundation’s Agvocacy 2.0 Conference, which sought to teach farmers and ranchers about using social media platforms and other technology to share their stories with food consumers. USFRA has also committed to an additional sponsorship, which will further the ACF’s ability to have an impact on more farmers and ranchers from across the country.
Playing to their strengths, the AgChat Foundation will be a key partner in USFRA’s Food Dialogues event on Sept. 22. The event, a simultaneous grouping of four live meetings around the country as well as online participation, will feature a series of different panels discussing different topics in key locations. The goal of Food Dialogues is to answer the questions that Americans are asking about their food. The AgChat Foundation will help engage the online agricultural community through a strategic social media campaign in order to build excitement in the weeks leading up to and during the event.
"Partnering with USFRA and their Food Dialogues project is an exciting opportunity to engage farmers and ranchers in the ongoing and active food discussion," Grimm said.
The two groups look forward to continuing their partnership after the Food Dialogues event. Coordinated efforts will encourage continued message sharing on the part of farmers and ranchers, and increased understanding and support for today’s agriculture among all Americans. PD
—From AgChat Foundation news release