What education are you bringing with you to this position?
I am a graduate of the Public Relations program at Durham College. Certainly not an agricultural school, however my urban classmates knew a lot more about agriculture and specifically dairy by the time we graduated, and the education I received has certainly proven invaluable throughout my career.
Please describe your agricultural background.
I am a dairy girl through and through! I was raised on my family’s Holstein farm near Stratford, Ontario and was very active both on the farm and as a member of the dairy 4-H club.
In 2007, my husband and I relocated to his family’s dairy farm in Ayr, Ontario where he now farms full-time. Jerseys were the cows of choice with the Kyle family, however there is now lots of diversity with some Holsteins and even a handful of Brown Swiss.
Good cows are good cows! From a career perspective, I have always worked in agriculture as well. I started at the Semex Alliance in the marketing department straight out of school and later moved to the Ontario Holstein Branch where I looked after the Link magazine before coming to Holstein Canada this summer.
What territory will you cover?
I will be working out of the Brantford office, however will be working with staff, industry personnel and producers across the country.
What are your new responsibilities?
In my role, I will be responsible for the InfoHolstein, both internal and external communications projects and maintaining Holstein Canada’s social media channels.
What previous positions have you held?
At Semex I first held the position of marketing support agent before moving to corporate events & tour specialist. I was hired by the Ontario Holstein branch as magazine & youth coordinator and more recently held the position of link designer & media contact.
Who has made the biggest impact on your career?
There have been many people who have made an impact on my career, and I am very thankful to those who, over the years, have reminded me of where my heart was anytime I contemplated a career move outside of the cow business.
How will you be of most help to producers in your region or area of expertise?
By ensuring accurate, timely and clearly communicated messages via InfoHolstein, media releases, social media and any other communication medium.
Why did you choose this company?
When you grow up on a Holstein farm, Holstein Canada, along with its many programs and services, is mentioned on a daily basis. I have always held Holstein Canada in high esteem and as the largest breed organization in the country, it was always on the top of my list as a company I would like to work for. When this position opened up, I jumped at the opportunity and was very excited to be chosen for the role.
What goals would you like to accomplish while in this position?
In terms of one of my main responsibilities, I am fortunate to be following some great individuals who have done a wonderful job of making the InfoHolstein an informative and appealing publication.
My goal is to carry on that reputation of accuracy, timeliness and, of course, good reads. As one of the new additions to the department, it is also my goal to bring some fresh ideas and new perspective so that collectively we can present our messages in the best way possible regardless of the project.
Where do you see yourself in 5 years?
I see myself continuing as a part of a dynamic communications team that finds new and innovative ways to communicate Holstein Canada’s messages with our members, staff and industry partners. PD
