In this episode of the Progressive Dairy Podcast, editor and host Kimmi Devaney visits with five dairy producers representing a variety of herd sizes and geographic regions about what agritourism looks like on their farms, how they got started, their advice for other producers interested in doing something similar and much more. Whether you are interested in doing your first farm tour, hosting an open house, scheduling regular tours, opening up the farm for several weekends or anything in between, you’ll learn a lot of tips and insights from Will Gladstone from Newmont Farm in Vermont, Josh Snider from Snider Dairy Farm in North Carolina, Amy Kelsay from Kelsay Farms in Indiana, David Volleman from Volleman’s Dairy in Texas and Derrick Josi from Wilsonview Dairy in Oregon.

This podcast is brought to you by Dairy Management Inc.

DMI - Dairy Checkoff

Before the first day of school and long after graduation caps fly through the air, your checkoff reaches families across moments big and small to reinforce a love for dairy — and the positive role it plays in their everyday lives. And that is making every drop count.

Your checkoff reaches families in moments big and small to reinforce a love for dairy — and the positive role it plays in their everyday lives.

A lifelong love for dairy starts well before a student ever takes their first step into a school cafeteria. Not surprisingly, kids learn to love nutritious and delicious dairy products from their parents.


While milk consumption has long been associated with schools, we understand the need for a well-rounded strategy that accounts for opportunities at home. This is why the dairy checkoff has enhanced its strategy to incorporate opportunities beyond schools. Learn more at

Season 5, Episode 34

Here's a breakdown of the episode:

  1. About their farms and what agritourism looks like on their operations [~1:15]
  2. Their inspiration for welcoming the general public onto the farm [~5:45]
  3. All five producers describe their process for preparing the farm for visitors in the days and weeks prior to a farm tour/open house/agritourism season [~9:55]
  4. Lessons learned [~14:40]
  5. Greatest challenges related to their agritourism activities and how these producers overcame them [~19:00]
  6. How they market their events to their target audience [~23:15]
  7. Staffing needed for a variety of agritourism activities, including the recruitment and training process [~27:40]
  8. Helpful resources [~34:20]
  9. What to know about insurance and limited liability laws [~37:40]
  10. Advice for other dairy producers considering adding farm tours, a farm camp, an open house, a fall festival or other forms of agritourism [~41:00]
  11. Rapid-fire questions [~47:50]

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Keep up with our Progressive Dairy podcast episodes to gain insights from what is happening in the industry to new and evolving management techniques for your operation. Just like our magazine, we’ll cover a multitude of topics including human resources, business management, facilities, repro and genetics, feed and nutrition, calf and heifer raising, dry and transition cows, herd health, hoof health, milk quality, animal welfare and manure handling. Subscribe now to be notified of new releases.

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