Alex Geiser Hilbert, Wisconsin Dairy Specialist Vita Plus

What education are you bringing with you to this position?

I completed the ag business program at Fox Valley Technical College and received my associate’s degree in 2008. Then I transferred to the University of Wisconsin – River Falls, where I completed a bachelor’s degree in dairy science.

In that time, I served as UWRF Dairy Club vice president and was the contest chair of the 2011 Regional ADSA Midwest Conference.

Please describe your agricultural background.
I grew up in Hilbert, Wisconsin, and was first exposed to agriculture on my uncle’s 50-cow dairy farm. I’ve been focused on dairy ever since.

What territory will you cover?
I will cover northeast Wisconsin and work with three of our dealer partners: Cornette Farm Supply, Community Ag Service and Oakfield Elevator.


What are your new responsibilities?
Customer service will be a major focus of my new responsibilities. I’ll work with dairy producers in northeast Wisconsin to customize rations to meet their production goals. I’ll also work closely with our dealer partners in the area to help grow their customer bases.

What previous positions have you held?
During my college years, I completed a sales and service internship with Accelerated Genetics. I also worked at the university farm as a consultant and assistant herdsman.

What excites you most about working in your new role?
I’m looking forward to taking on the various challenges that face the dairy industry. The interaction we have with producers is wonderful because it allows us to work as a team to help them achieve their goals.

How will you be of most help to producers in your region or area of expertise?
I will provide superior customer service and a fresh pair of eyes for producers. I’ll help identify bottlenecks in their operations and develop solutions to eliminate those bottlenecks, leading to their continued business success.

Why did you choose this company?
Every person that I’ve talked to that worked with Vita Plus had great things to say about the company. During the interview process, everyone I met with said they loved what they do.

I was also interested in the nutrition side of the dairy business and look forward to networking with the individuals who develop and use the latest technology in dairy nutrition.

What goals would you like to accomplish while in this position?

My primary goal is to provide superior customer service as I build new relationships with producers in northeast Wisconsin.

I will assist fellow employee owners with my hands-on dairy knowledge and educate the public on the perception of dairy farming and why we do the things we do. PD