These peanuts are the first new licensed item in the food and food-related product category under the heritage International Harvester brand. Case IH is partnering with Whitley’s Peanut Company, a traditional nut and snack food company, to bring Irma Harding Peanuts to store shelves.

The peanuts are high-quality and slow-roasted, packaged with a unique look that connects with rural Americana.

In 1947, International Harvester developed refrigerator and freezer lines and created Irma Harding as the character spokeswoman. Her authentic and rural “personality” appealed to U.S. farm women when these new products were introduced to them.

International Harvester hired five home economists to answer inquiries and conduct cooking and testing experiments in company kitchens on Irma’s behalf. In addition, 70 home economists and sales women were hired throughout the U.S. to travel regionally and educate homemakers of the day about freezing and preserving food.

Through various sales tools, including advertisements and recipe booklets, Irma Harding also helped educate housewives about the health and financial benefits of using cooling and freezing techniques and food storage systems. Irma also appeared on packaging and “authored” many cookbooks.

With a persona that is deeply rooted in America’s rural history, the products Irma now represents invoke memories of all that was and still is good in American households and homemaking. 

Click here for more information on Irma Harding.  FG

—From Case IH news release

PHOTO
Photo courtesy of Case IH.